Stop Chasing Algorithms:

Build Visibility Through Relationships

LinkedIn feels different these days. Reach is dropping, fake profiles are multiplying, and AI-generated content is filling feeds. Engagement pods create manufactured visibility, but at the cost of trust. Some professionals have already decided it’s not worth it – moving to platforms like here on Substack in search of authentic connection.

But if you want to stay on LinkedIn, chasing the algorithm isn’t the answer. You can’t control it, and you’ll exhaust yourself trying. Instead, look to the value of networking.

Here’s what you need to know:

◼ Deeper, fewer conversations beat broader reach.
◼ Personalised video messages help you stand out.
◼ Clarity and consistency drive growth in online communities.
◼ Know your audience, make your offer specific, and outline the steps forward.
◼ Recruiters notice confidence, curiosity, gratitude, compassion, and tenacity.

Visibility doesn’t come from gaming a system. It comes from building genuine relationships.

The algorithm doesn’t buy from you. People do. And when you invest in showing up consistently, building trust, and connecting authentically, you create visibility that lasts far longer than any algorithmic boost.

The future of LinkedIn isn’t about bots or pods – it’s about people.